THE WORLD IS COMING.ARE WE READY?WHAT'S YOUR GOAL?
An ICNA WhyIslam Initiative
Millions will descend on American cities for the FIFA World Cup 2026. This is a once-in-a-generation opportunity to share the beauty of Islam with the world — on our home turf. Help us make it happen.
A Once-In-A-Generation Dawah Moment
The FIFA World Cup 2026 will be the largest sporting event ever held on American soil. With matches across 11 U.S. cities, millions of visitors from around the globe will be in our neighborhoods, our streets, and our communities.
This is not just a sporting event — it is an unprecedented chance to share the message of Islam with people who may never otherwise encounter it. From Times Square to the Rose Bowl, every venue is a potential dawah opportunity.
"Invite all to the way of thy Lord, with wisdom and beautiful preaching."
— Quran 16:125Since 1999, ICNA's WhyIslam project has been the leading dawah initiative in North America. Now we're mobilizing for the biggest outreach campaign in our history.
▶ Watch the campaign video — see the vision in action!
What We Plan to Do, Inshaa Allah
With your support, we aim to launch a comprehensive, multi-city dawah campaign that will reach millions during the FIFA World Cup 2026.
20
Billboards Nationwide
Strategic highway billboard placements in all FIFA host cities with our "What's Your Goal?" messaging.
300
Dawah Booths & Events
Informational booths at stadiums, fan zones, transit hubs, and popular gathering spots in every host city.
50K
Free Qurans & Literature
Distribute free Qurans and brochures in English, Spanish, and other languages.
40
Dawah Workshops
Train volunteers with professional workshops to effectively share the message of Islam.
5,000
Volunteer T-Shirts
Soccer jersey-style shirts with "What's Your Goal?" and "GOD IS #1" in English and Spanish.
11+
Masjid Open Houses
Open house events at mosques in every FIFA host city to welcome curious visitors.
Millions
Total Outreach
Between billboards, booths, digital ads, and social media, our total outreach will be in the millions.
24/7
Hotline & Digital
Enhanced 877-WHY-ISLAM hotline and digital outreach through WhyIslam.org and social channels.
Our Campaign Strategy
A carefully planned, multi-channel approach to maximize impact during the World Cup.
Billboards That Ask the Big Question
Our "What's Your Goal?" and "What Is Your Purpose In Life?" billboards will be placed on major highways leading to every FIFA host city. Using the universal language of soccer, we bridge a sporting question to a spiritual one — directing millions to call 877-WHY-ISLAM or visit WhyIslam.org.
Booths at Every Venue
300 dawah booths positioned at stadiums, fan zones, transit stations, and popular tourist areas. Each booth staffed by trained volunteers offering free Qurans, literature, and welcoming conversations about Islam.
Thousands of Volunteers in Action
Our volunteers will wear custom soccer jersey-style t-shirts designed to spark conversation. The front reads "What's Your Goal?" and the back reads "GOD IS #1" — available in English and Spanish.
Our Impact in the Last 12 Months Alone
WhyIslam has been on the frontlines of dawah in North America since 1999. Here's what your donations have accomplished recently:
in English & Spanish
in 4 Languages
Offering Free Literature
Via Booths & Hotline
Across the Nation
The Jersey That Starts Conversations
Designed to look like a professional soccer jersey, our volunteer t-shirts are conversation starters. The bold "What's Your Goal?" question connects with soccer fans, while "GOD IS #1" on the back delivers the ultimate message.
- ✓ Professional soccer jersey design in gold & black
- ✓ Available in English and Spanish
- ✓ Features 877-WHY-ISLAM and WhyIslam.org
- ✓ Thousands of shirts for volunteers across all host cities
- ✓ Sparks natural, friendly conversations about faith
Your Donation, Their Guidance Inshaa Allah
Every dollar brings us closer to reaching millions with the message of Islam.
Every amount counts. No donation is too small.
Donate Any Amount →Real Requests from Real People
Every day, Americans reach out to WhyIslam asking for Qurans and information.
Be Part of
Something
Historic.
We need 5,000 volunteers across all FIFA host cities. Whether you can give a few hours or the entire tournament, your presence matters. Every conversation could change a life.
- 👕 FIFA Dawah volunteer jersey on Dawah Event day
- 📚 Professional dawah training workshop
- 🤝 Join a team of passionate Muslims nationwide
- 🌟 Earn immeasurable reward, Inshaa Allah
Frequently Asked Questions
"If Allah guides a person through you, it is better for you than all that is on the earth."
— Prophet Muhammad (peace be upon him)
THE WORLD IS WATCHING.
WILL THEY SEE ISLAM?
This is our moment. The world will be on our doorstep. Let us show them the beauty, the mercy, and the truth of Islam. Donate today. Volunteer today. Be part of history.